WHO ARE WE?
"We" are technically a "me", Karen Parry, a girl from North Vancouver, BC. I do have many people who chip in and help me from time to time so if things keep going the way they are, we will officially be a "we" very soon.
My parents died way too early of both cancer (my mom) and ALS (my dad) and though I know genetics play a roll in many cases of each, I also know environmental elements participate too. When I had my three sons I began to be paranoid about the possibility that I would receive a similar fate to mom & dad so I began investigating things I could do to make my life a little bit longer...this effort was mostly food focused though.
Because I am still such a true tomboy at heart, beauty products were never really on my radar. I mean, I have always LOVED make up and putting it on to get ready for a night on the town but I never moisturized or took any kind of care of my skin. I truly slept in my makeup almost every night. As I approached my mid 40's a light went on. It was probably the wrinkles on my face flashing "You're drying out you loser!" that got me moving in the right direction. Clean products that work...THAT WORK! Not as easy a task as you might think.
Around this time, I was approaching 20 years in the beauty industry on the wholesaling side and I started noticing a huge ground swell of interest in the clean beauty industry. Add to that, the fact that I have an entrepreneurial spirit and a never ending cycle of creative marketing ideas, you've got all the basic factors that brought me to Industry. I seek clean brands with incredible results, created by independents as I too am an independent.
Some of our brands have been globally recognized and I hope all of our brands reach that kind of success. They all deserve it.