Meet Amy, the founder of Sundays, a wellness nail care brand.   "I founded Sundays on the values of individuality, simplicity, and wellness, which is also what I aspire to practice every day. I believe wellness is a journey, and not a one-size-fits-all  solution, or an achievement to check off your to-do list, but a  long-term goal. Sundays is so much more than nail care products: we’re a community that knows we do not have to sacrifice for beauty because we can create options, because we encourage and support one another through self-care, self-love, and lots of  practice." 

Meet Shannon Lifance, founder and chemist of Lifance Skincare. 

"As the founder and chemist, I have the luxury of choosing the ingredients, the concentration levels and writing the formulas. Clean chemistry in complex formulas is the Lifance beauty secret! In the laboratory, we perfected ingredient combinations, respecting the unique properties of each one. Each formula is a delicate composition of skin transforming ingredients."

• Vegan | Cruelty Free | Non-toxic
• Paraben Free 
• Sulfate Free

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THE HIGH END HIPPIE

Meet Amy Hamilton, founder and creator of The High End Hippie.

"At the end of the day we all want to feel and look our best, and we shouldn't have to comprise our health or the environment for effective and luxurious personal care products."

• Vegan | Cruelty Free | Non-toxic
• Paraben Free 
• Sulfate Free

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COOLA

Meet Chris Birchby, artist and founder of Coola.

Both of Chris' parents were diagnosed with melanoma shortly after he had moved to the West Coast from New Jersey. This personal life experience, combined with his passion for sustainable goods, led to his launch of Coola Suncare in 2007 as a skin care company focused on sun protection through healthy, organic, eco-friendly ingredients.

• Vegan | Cruelty Free | Non-toxic
• Paraben Free | Sulfate Free
• 100% Organic

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BIOEFFECT

Meet Dr. Björn Örvar, co-founder and creator of BIOEFFECT.

Dr Björn Örvar is the co-founder and Chief Scientific Officer of BIOEFFECT. He received his Ph. D. in Plant Molecular Biology from Vancouver's own, University of British Columbia and was a post-doctoral fellow at McGill University before returning to Iceland to launch ORF Genetics and later BIOEFFECT.

How and why did he start making the most incredibly powerful anti-aging skin serum (EGF) on the market? "I was inspired by my father, who was an entrepreneur and always thinking outside the box and starting businesses. He had such an innovative mind, and it really inspired me – I wanted to do good science, but with practical applications."

• Vegan | Cruelty Free | Non-toxic
• Paraben Free 
• Sulfate Free

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